Q: What is Semi-Genius?

A: Semi-Genius is a creative video agency built by professionals from film, TV, and advertising. After years of being hired to make “brand ethos” films that were really just sneaky recruiting videos, we realized there was a huge demand in the market. Companies needed real storytelling to attract talent — so we built Semi-Genius to answer that demand.

Q: Why don’t you have examples of your work on your site?

A: Many of our projects are produced for law firms, healthcare companies, and tech clients where substantial usage rights limit how and where we can share the final videos. Protecting our clients’ privacy and agreements comes first. What we can share is our process: every package includes cinematic, story-driven videos designed to control the narrative, highlight culture, and attract top talent. If you’d like to see how this could look for your business, schedule a discovery call — we’ll walk you through the kinds of deliverables you can expect.

Q: Who do you work with?

A: We’ve worked with top law firms, cutting-edge tech companies, and healthcare organizations that needed a sharper edge in recruiting. Because of rights restrictions, we can’t drop names, but the industries trust us for one reason: we know how to tell stories that attract talent in highly competitive markets.

Q: Do Semi-Genius films include content for social ads?

A: Yes. Every Semi-Genius package includes two ad cutdowns optimized for paid social campaigns. These short, high-impact clips are crafted from the main production and designed for platforms like LinkedIn, Instagram, and job boards — giving you recruiting assets built to stop the scroll.

Q: Can Semi-Genius also manage my ad campaigns?

A: Absolutely. In addition to producing the content, we can act as your agency to place and manage ads across Meta (Facebook and Instagram) and Google Ads. Our creative team understands both the storytelling and the distribution side, so your videos reach the right candidates. Agency services are billed separately from production packages.

Q: Why is finding the right people so important?

A: Your team is the engine of your growth. Hiring the wrong people slows you down, costs money, and damages culture. Hiring the right people accelerates everything. That’s why recruiting videos aren’t “nice to have” — they’re a strategic tool for growth, helping you connect with candidates who fit and thrive.

Q: What makes Semi-Genius different from other video production companies?

A: We don’t just film — we create compelling and beautiful windows into your workplace and show people what it’s like to work there. And here’s the secret: we only show them what we want them to see. That’s the power of controlling the narrative. We shape perception so talent gravitates toward the image of your company that drives growth.

Q: What types of films do you produce?

A: We offer three core packages:

• Employee Story Videos — spotlighting great team members in authentic, cinematic films and learning why they love their job.

• Founder Story Films — show the passion, vision, and values that set your company apart and why its enticing to work with you.

• Why We Do, Who We Help Packages — Every business solves a problem, These videos offering viewers a window into your operations explaining who you help and why your journey is so important.

Q: Where can these films be used?

A: Careers pages, company websites, YouTube, LinkedIn, Instagram, job boards, recruiting campaigns — anywhere talent discovers you. And with our Content Multiplier System (CMS), even the introductory package includes multiple deliverables, so your investment works harder.

Q: Why did you create Semi-Genius?

A: Because the demand was there. Businesses kept asking us to produce high-end videos “about their brand” that were really designed to recruit. We recognized that recruiting is just another form of sales — and sales is storytelling. Semi-Genius was born to meet that demand head-on, blending cinematic storytelling with strategic recruiting.

Q: How do I start working with Semi-Genius?

A: Schedule a discovery call. You’ll team up with a “Customer Solutions Specialist” to define a video strategy for your organization. We’ll listen to your goals, dig into your recruiting challenges, and show you how we can craft videos that attract, engage, and retain top talent.